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25 Years of Pan America: Making a Mark in Men's Fashion

Celebrating its silver jubilee, Pan America has established itself as a leading mid-segment menswear brand, offering stylish clothing that combines affordability and quality. With a merchandise value exceeding Rs 500 crore, Pan America has continuously grown at a CARG of 12-15 percent per annum since its launch in 1997.

 

The Birth of Pan America: A Vision of Affordable Menswear

Founded by MG Redyy and co-founded by Late Rajkumar Lalwani, Pan America was conceptualized as a brand that embodies the American philosophy of delivering value for money. Joining the team later, Ashok Bhandari brought extensive knowledge of marketing, distribution, and channel management. In 2000, Pan America opened its first Exclusive Brand Outlet (EBO) and expanded internationally in 2009, forging alliances with large format stores in 2010.

 

Quality at its Affordable Best

Pan America's affordable yet high-quality clothing has revolutionized the mid-segment fashion market, prompting better pricing and a more diverse product portfolio. This growth has positively impacted the mid-segment fashion industry as a whole.

 

"The Pan America range offers a comprehensive selection of mid-segment men's clothing, including formal, casual, and party shirts, designer trousers, jeans, and T-shirts," says Ashok Bhandari, Director. "Our brand reflects the American philosophy of delivering sheer value for money while prioritizing comfort and exceptional quality."

 

Crafting Fashion with Excellence

With a state-of-the-art factory in Bengaluru that adheres to ISO 9001 standards, Pan America is currently producing more than four lakh garments per month and having one lakh Sq Ft of Corporate Office and warehousing owned space caters to strong network of distributors, along with regular research and feedback from trade partners, ensures the delivery of superior products. Pan America sources the finest fabrics from renowned mills, such as Vardhaman Fabrics, Birla Century, Baruche, NSL, Monte, LNJ Denim, Bhaskar Denim, Arvind Mills, Bombay Rayon Fashions, Raymond, Nahar Industries, and Alok Industries.

 

Unveiling the Latest Collections and Innovations

Pan America's commitment to absolute comfort, great quality, and trendy clothing at affordable prices is evident in its latest collections and innovations. The brand recently launched an exclusive winter collection, featuring a range of men's jacket, sweat-shirt and blazers. Additionally, Pan America's designers continually experiment with durable fabrics and materials, incorporating athleisure elements into traditional and standard clothing styles for men.

 

Expanding Global Retail Footprint

From its humble beginnings, Pan America has rapidly expanded its retail presence across India and beyond. With 80 Exclusive Brand Outlets (EBOs), 5,500 Multi-Brand Outlets (MBOs), 250 shop-in-shops, and 8 large format stores nationwide, the brand has become a household name. Its global footprint extends to Dubai and the Middle East, with a presence in countries like Saudi Arabia, Bahrain, and Kuwait

 

Embracing the Digital Era with Omnichannel Strategies

Recognizing the shift towards online shopping, Pan America ventured into e-retailing, aiming to provide customers with a seamless shopping experience. The brand plans to adopt an omnichannel strategy, catering to customers' preferences and boosting sales figures.

 

Impact and Future Outlook

Bhandari acknowledges the changing trends in Indian retail, with urban and rural styles of

men's dressing blurring post-pandemic. He notes that while omnichannel shopping and online purchases have seen significant growth, customers still value the physical experience of in-store shopping.

"We always strive to make a mark in everything we do. Our brand values are rooted in the American philosophy of delivering sheer value for money," says Bhandari. "As a leader in the menswear segment, Pan America has maintained its price strategy for men’s clothing, offering smart and stylish options at affordable price, staying true to delivering of unmatched value for money."

Over the years, Pan America has garnered popularity among professional men who prioritize comfort and affordability without compromising on style. The brand's success has helped establish the mid-segment as a desirable market, catering to a broader age group, including men in their 30s and 40s. Its versatile product portfolio empowers individuals to pursue their aspirations and leave a lasting impact.

With the support of distributors, trade partners, employees, and customers, Pan America's philosophy of unity and strength is expected to guide the brand through the challenges of the post-pandemic era and beyond.

Pan America's journey of 25 years has been marked by its commitment to creating fashion lines that are stylish, comfortable, affordable, and practical for everyday wear. As a leading mid-segment menswear brand, it has revolutionized the industry, delivering exceptional value for money and empowering men to express their style with confidence. With its expanding retail footprint, focus on innovation, and embrace of the digital era, Pan America is poised for continued success in the ever-evolving world of fashion.